ALLEN LAWSON

WEB DESIGNER / WEB DEVELOPER

13+ years of experience building, redesigning, and maintaining WordPress websites for businesses across the UK. Specialist in usability, performance, and real-world digital solutions.

EXPERIENCE: 13+ YEARS
LIVE SITES: 100+
LOCATION: UNITED KINGDOM
CURRICULUM VITAE

PROFILE

Web designer and developer with over 13 years of experience building, redesigning, and maintaining WordPress websites for businesses across the UK. Strong focus on usability, clarity, and performance, with a practical understanding of SEO, hosting, DNS, and real-world client needs.

KEY SKILLS

  • WordPress Website Design and Development
  • Custom Themes and Page Builders (Divi, Elementor)
  • HTML, CSS, JavaScript
  • Website Redesigns and Migrations
  • Technical SEO and On-page Optimisation
  • Hosting, DNS, SSL, and Performance Troubleshooting
  • Automation & AI (Practical Use)

PROFESSIONAL EXPERIENCE

Founder and Lead Developer | Yarm Web Design

Teesside / UK

Built and managed WordPress websites for a wide range of small and medium-sized businesses across the UK.

  • Designed and developed over 100 WordPress websites from concept to launch.
  • Managing hosting environments, domains, DNS records, and SSL certificates.
  • Implementing SEO best practices to improve visibility and performance.
  • Providing ongoing support and troubleshooting for live client sites.

Web Designer / Developer | Market Me Ltd

Part of a digital agency team delivering websites and digital solutions.

  • Designing and building WordPress websites using Divi and custom layouts.
  • Redesigning client websites to improve clarity and conversion flow.
  • Collaborating to meet deadlines across multiple concurrent projects.

EDUCATION

Degree in Web Design

HIGHLIGHTS & ACHIEVEMENTS

  • Over a decade of continuous professional experience.
  • Successfully delivered and maintained 100+ live websites.
  • Strong reputation for reliability and problem-solving.

INTERESTS

Web technology and automation, User experience, Mountain biking, Emerging technology.

REFERENCES AVAILABLE ON REQUEST

CASE FILES

FILE: SUNNINGDALE CHOP SUEY HOUSE

URL: sunningdalechopsueyhouse.co.uk

Problem: Traditional takeaway needing a mobile-friendly digital presence to streamline customer menu access.

Solution: High-contrast WordPress/Elementor build focusing on menu clarity and immediate contact access.

Outcome: Professional digital storefront establishing a clear footprint and simplifying customer ordering.

FILE: LOTTIE'S AESTHETICS

URL: lottiesaesthetics.co.uk

Problem: Needed to balance medical credibility with a premium "clinical luxury" aesthetic for high-end beauty clientele.

Solution: Sophisticated WordPress site with detailed service breakdowns and trust-building professional photography.

Outcome: Premium digital identity that simplified the booking process and successfully attracted target clients.

FILE: CROSSFIT TEESSIDE

URL: crossfitteesside.co.uk

Problem: A high-energy gym needing to showcase an inclusive community while maintaining a bold, professional brand feel.

Solution: Modern, high-impact Elementor site emphasizing coaching expertise and clear pathways for new members.

Outcome: Powerful digital gateway that effectively captures gym atmosphere and converts local searchers to members.

SYSTEM CAPABILITIES

PRIMARY DRIVERS

WordPress, Divi, Elementor, HTML, CSS, JavaScript, Adobe Creative Suite.

UTILITIES & TOOLS

Google Analytics, Search Console, 20i Hosting, Technical SEO, DNS Management.

AUTOMATION & AI (PRACTICAL)

AI-assisted content generation, Custom WP plugins for automation, Workflow optimization.

CONTACT PROMPT

READY FOR INPUT...

> EMAIL: allen@yarmwebdesign.co.uk

> LINKEDIN: /in/allen-lawson

> LOCATION: UNITED KINGDOM

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SYSTEM TEST: PONG

USE MOUSE TO CONTROL PADDLE